A blogger dad who is passionate about sausage rolls may not seem like the best-selling artist, but Mark Hoyle – aka LadBaby – seems to have cracked the code for Christmas success. Alongside his wife Roxanne Hoyle, he has already had three consecutive Christmas numbers. And their attempt in 2021 is no different. The content creators have teamed up with two music industry legends to put sausage rolls back to the top of the Christmas charts. But who exactly is LadBaby?
Over the past four years, Nottingham-based vlogger LadBaby documented the life of his family in line. Mark and Roxanne Hoyle are the parents of their two children, Phoenix and Kobe. Hoyle has amassed 1.06 million YouTube subscribers who log on regularly to watch his father’s hacks and pranks. Videos that include his mission to find a sausage roll wherever it is in the world, from the United States to Ibiza.
In 2018 he was crowned celebrity dad of the year beat the Duke of Cambridge for the title. And that’s not the only first place he covets. That same year, he scored his first Christmas number one with âWe built this townâ¦ on sausage rolls. “ The song was released in support of The Trussell Trust charity.
The Trussell Trust is a UK-based organization that works to support families in poverty by running food and hygiene banks. The Hoyles produced videos in which they spoke to the charity about their work as well as the families who have been supported by The Trussell Trust.
Getting a Christmas number one is pretty impressive, but making graphics history and getting a fourth is no small task. Maybe that’s why LadBaby called in music legends Elton John and Ed Sheeran. Speaking on The only show, Hoyle described how the collaboration was born. “[Ed Sheeran] Message us on Instagram last Christmas when we got number one saying how he wanted us to do it each year, so we asked him about six months later and joined forces with him and Elton.
âSausage rolls for everyoneâ is a reworked version of Sheeran and John’s new Christmas song “Merry Christmas”. The video shows the musical duo sneaking into a recording studio with Hoyle dressed in sausage roll costumes.
Proceeds from the track will once again go to The Trussell Trust and it looks like it was the selfless Christmas spirit based on LadBaby’s sausage roll that wowed Sheeran and John. Sheeran said, âI am proud to support and feature on The very fun redesign of “Merry Christmas” by LadBaby. All proceeds will go to The Trussell Trust which is a very wonderful and important charity so be sure to stream it, buy it and play it on repeat.
LadBaby also announced that they had recorded a second version from the song with The Food Bank Choir, which was uploaded on December 20. All proceeds from this song will also go to The Trussell Trust.
The official 2021 Christmas number 1 winner will be announced on December 24 on BBC Radio 1 Official card with Scott Mills.