Ryan Serhant’s appearance at the Serena by the Sea Luxury Broker’s Open grand opening on March 5


Serena by the sea

Serena by the Sea is Valor Capital’s latest community property. The attention of prominent celebrities at the upcoming Premier Broker event marks the hallmark of the property itself – an ideal blend of contemporary design and cutting edge mid-COVID-19 technology.

Real estate brokers are invited to witness the reveal of Serena by the Sea, a new, seven-story, $ 70 million condominium development located in Clearwater / Dunedin, Florida, overlooking the Gulf of Mexico. The event will take place at the nearby Capitol Theater on March 5 at 5pm; exhibition of the ultramodern sales gallery from 6 p.m. The event has already attracted high level participants; among them Ryan Serhant, famous real estate broker and star of two series broadcast on the Bravo network: Million Dollar Listing New York and Sell It Like Serhant.

Serhant, who just published the book Big Money Energy, recently sold the most expensive Florida home to a mysterious Russian buyer for nearly $ 140 million in cash. This transaction follows his sale of the most expensive condo, a $ 33 million penthouse at Arte Surfeside in Miami (where Ivanka Trump and Jared Kushner are currently renting). (1)

Serena by the Sea is the latest community property from Valor Capital, a Florida-based development company based in Clearwater. The attention of prominent celebrities at the upcoming Premier Broker event marks the mark of the property itself – an ideal blend of contemporary design and cutting edge mid-COVID technology, and where Florida has seen and continues to see, exponential growth of the luxury market. (2)

“We saw early in the pandemic that our customers’ priorities extended beyond luxury. Naturally, ensuring their health and well-being in community living spaces would be maintained at unprecedented levels, ”said Robert Palmer, digital marketing strategist at Valor Capital.

Valor Capital immediately got to work not only to develop striking new architectural designs that reflected the new reality, but also to seamlessly merge many amenities., 23,000 square feet of them, with world-class technologies to ensure the health and well-being of future residents. On March 5, brokers will be the first in the world to see for themselves the new standard set for the luxury home lifestyle.

Some of the many innovations that every resident of Serena by the Sea will benefit from include state-of-the-art air intake and water filtration systems, UV disinfection lamps, and wireless door entry systems. contact. But the crown jewel of Serena by the Sea is found in the condos themselves. Floor plans feature open layouts, oversized decks, glass balconies, and gorgeous views of the waterfront and surrounding area. All interiors feature materials chosen by award-winning designers to evoke balance and luxury, while color palettes have been selected to recall beaches and the sun.

“Not only is our community built around the very best in safety and security,” said Regina Sotomayor, COO of Valor Capital. “We do this through beautiful common and private spaces that truly embrace what good living is. ”

Over the past 35 years, Valor Capital and its partners have developed more than $ 1 billion in properties around the world, including high-rise condominiums, residential lots, golf courses and shopping centers. Their Florida division is currently focused on the Tampa Bay area, namely Clearwater, where they have completed other projects such as the Skyview, a 36-unit boutique condominium development in the heart of downtown Clearwater.

Valor Capital is particularly proud of Serena by the Sea, the first community of its kind to be developed for our COVID-19 reality and beyond.

The reveal of Serena by the Sea will take place:

March 5, 2021 at the Capitol Theater

405 Cleveland Street

Clearwater, Florida

Cocktail hour starts at 5:00 p.m.

Show time starts at 6:00 p.m.

Valet parking will be available.

Guests of the broker can RSVP here.


Also in attendance will be Florida Chef of the Year Bob Aungst, who will host a champagne reception in Serena’s model kitchen. A former real estate broker himself and now an artisan culinary expert, Bob Aungst has served four US presidents, several political leaders, and numerous royal court members and political leaders.

About Serena by the Sea

The newest resort-style waterfront condominium development from Valor Capital, Serena by the Sea offers relaxed and luxurious living where its residents enhance their lives, find solace in the confusion and hardships of everyday life, freshen up and prepare to regain life. Serena by the Sea is the place where one can truly take a break and appreciate all they have accomplished. Visit http://www.serenabythesea.com

About Ryan Serhant

Ryan Serhant is a real estate broker, CEO and founder of SERHANT, a vertically integrated mega brokerage comprising an in-house film studio, education arm, marketing division and technology platform. SERHANT is the most followed real estate brand, a distinction Ryan’s earned by pioneering the way real estate is sold using traditional and social media. During his career, Ryan has sold over $ 4 billion in real estate and is known to break market records.

About Valor Capital

Valor Capital is a subsidiary of Terra Capital Partners SA de CV (Terra Capital Partners). Terra Capital Partners has been in business for over 15 years (while its main partner has over 30 years of experience) and is the parent company of several sub-companies and investment funds that each specialize in different aspects of the business. real estate sector (shopping centers, corporate offices, residential buildings and land development. For more information, visit http://www.valorc.com

1. Siegler, Mara. “Mystery Russian bought the most expensive house in Florida for $ 140 million in cash.” New York Post, New York Post, February 10, 2021, nypost.com/2021/02/10/mystery-russian-bought-most-expensive-florida-home-for-140m-cash/.

2. Frazier, Liz. “Luxury home sales continue to increase in 2021.” Forbes, Forbes Magazine, February 10, 2021, forbes.com/sites/lizfrazierpeck/2021/02/10/luxury-home-sales-continue-to-surge-into-2021/?sh=6f52a6302be5.

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