Drake – The Great Singles Artist – finally makes a great album

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Music – 1 day ago

Drake — The Great Singles Artist — finally makes a great album with “Honestly, Nevermind”

Photo credit: Cole Burston/Getty Images

Your typical Drake album is not meticulous work. Honestly, Nevermind is different.

When Certified Lover dropped out last year, it looked like Drake was running out of steam. The album wasn’t good – in his decade plus of having mainstream music in full nelson, Drake had a penchant for releasing bad albums. But Accredited was mediocre in a way that a Drake album never was before. For someone whose charm offensive is derived from an awesome level of self-awareness, Accreditedit is the premise was way too much on the nose. Most of the songs sounded like Drake imitating Drake, resulting in an album of half-crazy old stuff and fan service, which only the most dedicated stans who border on cultists grumble about. could fully appreciate.

Of course, the album is not without its highs. “Papi’s Home” has a flawless execution, and it entered on “7am On Bridle Path” and “No Friends in the Industry”. This testifies to a constant with Drake’s albums: mmost of them are disposable as a whole, but there are always a few gems that you will carry with you forever. He can churn out anthems in no time with what seems like little effort, which is why he’s the world’s biggest singles artist, the Recording Industry Association of America, and had a remarkable 431 consecutive weeks on Billboard. Hot 100. However, the caveat is that his bodies of work are suffering, resulting in inconsistent projects that feel bloated and draw attention – and adulation – from every nook and cranny of his fanbase.

So it was a shock when Drake released his latest project, Honestly it doesn’t matter, with little care or warning and, even more shockingly, it was not only consistent but good too. At 14 tracks (really 13 if you don’t count the 36-second intro) and roughly 52 minutes long (making it surprisingly Drake’s shortest studio album to date), Not serious is a powerful album, with no filler, no half-baked ideas, which is Drake’s best – and by far too.

Not seriousThe success of is mainly due to the way it sticks directly to a theme: club music – not the macabre tracks that DJs are forced to play at parties today – which is inspired by house and Jersey and Baltimore club music, all with a hint of Noah’s “40s” Shebib’s signature ambient sound. It’s a winning formula because Drake is an artist of vibes, and dance music is first (and foremost) about good vibes. The best dance records have a penchant for propelling beats, four-on-the-floor bass, and a vocalist who’s either a powerhouse or can barely carry a note. Who cares, though? We are here for quite a while.

Certainly it is one of criticism leveled against Not serious this Drake’s vocal performance is lackluster. Whether this is true or not is not the question. HOur music is full of people who are not vocal maestros (In living color made fun of that decades ago); for every CeCe Peniston or Robin S., there’s a handful of people who would get a “That’s a no for me, dog” from Randy Jackson. Drake is not a terrible singer. If yes, him having a voice coach would be for nothingand his cover of Kanye West’s “24” would not be so beautiful. But the vocal performances on Not serious might make you want more. Luckily, the album is so seamless that you won’t be too put off by the vocals.

With the exception of the last two tracks, the album can come in three or four long songs, which is akin to a club experience of hearing a good DJ effortlessly mix song after song after song. The sequencing here is exceedingly better than anything Drake has done since. Nothing was the same, but more deviation in texture, energy or subgenre would have been welcome. For example, Drake comes out of the house and offers his take on something like “flowers” Where “Gabrielle“- more in the vein of UK garage, which wouldn’t be surprising given Drake’s past flirtations with UK music – would have been an insightful change of pace. These oversights are not enough to remember how wonderful it is Not serious is however. Tracks like “Falling Back”, “Texts Go Green” and “Calling My Name” are great homages to house music, and “Sticky” and “Massive” will be must-have songs of the summer.

If you’ve ever wondered what would happen if Drake teamed up with an album executive produced by Black Coffee, the producer of more life remarkable “Get It Together” – Not serious is your answer. Drake is not so much an innovator as a sublime taste maker. Does he just ride the waves or does he have a unique ability to predict when they may crest? I will go with the latter. House music will be everywhere this summer and beyond (Beyoncé sets foot there) but if you’ve been paying attention, this change has been heading our way for a while now. Kaytranada, Goldlink, Azealia Banks – hell even Truffle Butter are some premonitions. While house may have left the mainstream, a deep love and appreciation for the genre has never left us. There will be a lot of talk about the roots of the genre, how it’s black music, and this and that. While it is essential to do our education, it is also essential to celebrate life under the harbingers of misfortune that engulf us. Shut up and dance properly.

H. Drew Blackburn is a Dallas, TX-based writer whose work has been published by Texas Monthly, GQ, Complex and more. He is working on a few scenarios. You can email him at [email protected] and follow him on Twitter at @hdrewblackburn.

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